Articles tagged with online marketing
Affiliate programs allow you to refer people from your website or blog to a product, service, or other item and get paid when someone buys that item or service. The range of companies and products that pay for referrals includes software, books,...keep reading
SEO stands for "Search Engine Optimization," and refers to the process of ranking the various websites relating to a specific topic, subject, or heading on the web....keep reading
Pay Per Click is an advertising program used by Google and other sites. When a visitor searches for information on Google, the search engine shows two kinds of results. One is from sites that match the keywords used in the search, and the other is from advertisers who have requested their ads appear for those same keywords. Pay Per Click is often...keep reading
A keyword is a word or group of words used to search the Internet when using web search sites such as Google, Yahoo!, or Bing!. Regardless if the search term uses a single word, a group of words or a complete sentence, the entire search phrase is called a keyword....keep reading
Website owners that want to understand who visits their site and what visitors click can use tools like Google Analytics. Google Analytics is a service offered by Google that allows website owners to collect and analyze data about how viewers find, view, and interact with their website....keep reading
Often coined a marketing term, B2B or business-to-business, is a way for a company to market their product or services to another company....keep reading
A responsive or mobile-friendly website is one that provides a different view on a smartphone or mobile device than on a desktop or laptop computer. A responsive website automatically...keep reading
Hypertext is text that provides a link to other text, which can be located on another web page, on the same page, or within a document. The prefix "hyper" means that the text has additional information other than what appears to the reader. To create hypertext special formatting code is added in the text that connects the hypertext...keep reading
Web hosting is a function performed on computers that make it possible to view a website. It's necessary to have a computer with software installed on it that's capable of running one or more sites. The combination of the computer and web...keep reading
A conversion on the Internet takes place when a visitor to a web page completes an action on that page. Many web pages are intended to have a visitor take some action such as filling out a form downloading a file or placing an order for an item....keep reading
A search engine results page (SERP) is the web page that appears to you after you enter a search term and press or tap the search button. It's one of the most influential web pages on the Internet since people search for things to purchase...keep reading
Whether you're a consumer or marketer, you need to be aware of inbound and outbound marketing on the Internet to recognize how it affects you. Inbound marketing is like the catnip that attracts the cat's attention, its designed to draw your attention when you're using the Internet. Outbound marketing occurs when a...keep reading