Social Media Marketing

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Social Media Marketing

Tips, resources, and tools for Social Media Marketing and additional material on Facebook, Twitter, LinkedIn, Google +, Pinterest marketing. Based on the popular class and workbook Facebook and Social Media Marketing, you'll find updates on this rapidly changing area of marketing.

Visit the Internet Marketing Department for articles on Search Engine Optimization, PPC Advertising, Email Marketing, Shopping Carts, and other topics.

Introduction to YouTube Marketing
Bob Cohen

YouTube is a video Social Networking site, and the 2nd most popular search site on the Internet after Google, who owns YouTube. YouTube video watching is a significant activity on the Internet, . . . keep reading

Introduction to LinkedIn for Marketing
Bob Cohen

LinkedIn is a more business-to-business Social Network than the others. In fact, it started as a way for business professionals in the workplace to keep up with their contacts, and to encourage career . . . keep reading

How-To Send Google+ Posts to Twitter

Posting content on every Social Media site is a challenge for anyone, and a variety of tools exist to help you do what I call "create once" and publish everywhere. Google Plus has been one of the most challenging sites to deal with since Google designed Google+ so that it . . . keep reading

Introduction to Twitter and Twitter Marketing

Twitter calls itself a "rudimentary" social networking service. It has gained popularity because it is relatively simple to use and has restrictions on the length of a message. It was designed from the start . . . keep reading

Facebook Offers for Pages

Facebook offers are available to selected Pages. If available, the sharing tool includes Offers in the top row in addition to the Events, Milestones post category. . . . keep reading

Why Outsourcing Your Social Media Marketing Can be Hazardous to Your Reputation

As a Group Admin for several large groups on LinkedIn and other Social Media sites, I see a lot of mistakes by Social Media marketing service providers that can damage a business reputation. Here's why it can happen and what you should do manage your outsourcing. . . . keep reading

Facebook Places and Check-Ins

The Check-In feature allows Facebook users to check-in to your Page's location (called a Place) when they are on-site or nearby. Any user can . . . keep reading

Facebook Page Admin Roles and Privacy

Changing and viewing any settings, content, and features of a Page on Facebook is the responsibility of the Page Administrators. The person . . . keep reading

Facebook Business Pages: How-to Post Status Updates

When creating a Facebook business or brand Page, I recommend posting about a dozen status updates so visitors to your Facebook Page can see . . . keep reading

What's on a Facebook Business Page

A Facebook business Page is a Web site for your business on Facebook. And it's all free of charge. There are no monthly fees, setup fees, . . . keep reading

Mobile iPhone, iPad, Android, and HTML5 eCommerce: MobiCart

With the launch this month of MobiCart's ecommerce platform for Android devices, MobiCart provides app developers and business owners with sufficient technical expertise the ability to develop and launch complete ecommerce solutions for iOS Apple devices and Android. . . . keep reading

Tips for Getting Your First 25 Facebook Fans

One of the most common questions from business owners in my classes is how to use their Facebook Page for their business once it's been created. For those of you who are new to setting up Facebook for your business, there are two types of "Pages" on Facebook. The most common . . . keep reading

Facebook Fan Pages Changing to Timeline View March 30

Facebook announced major changes to their Fan pages which will now use Timeline view effective March 30th. Learn how to make the change and manage your Social Media Marketing on Facebook. Read more and download a FREE how-to guide for managing your Fan Page. . . . keep reading

Creating and Changing a Facebook Page Name and Username

Facebook Pages for businesses, organizations, places, and brands use both a Page Name and a Username. The bobology Facebook Page is shown above as an example of a page in which the Facebook Username has been "claimed." Claiming a username changes a temporary URL (for Uniform Resource Locator) to a permanent one which can be used to brand your page, . . . keep reading

For All Internet Users: Google+ Changes Search

Google changed their search rankings in late December to give priority to "Social Search." This is related to the change in privacy settings, which now uses Google account information to personalize search . . . keep reading

Managing Comments

Every blogging software has the ability to allow comments. By managing your blog settings, you have the power to do three important things: . . . keep reading

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