Internet Marketing

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Internet Marketing

Tips, resources, and tools for Internet Marketing based on the popular class and workbook "Learn the Secrets of Internet Marketing"

Topics Include:

Search Engine Optimization
PPC advertising
Keyword Optimization
Shopping Carts
Email List Marketing
Developing Your Message
Using a Marketing Plan
Content Marketing

For more in-depth information on Social Media Marketing, visit the Social Media Marketing department.

Introduction to YouTube Marketing
Bob Cohen

YouTube is a video Social Networking site, and the 2nd most popular search site on the Internet after Google, who owns YouTube. YouTube video watching is a significant activity on the Internet, . . . keep reading

11 Reasons You Should be Using Email List Management Software
by Bob Cohen

In listening to successful Internet marketers talk about how they run their businesses, they all mention that they wish they had started collecting email addresses sooner than they did. Email lists are one of the most valuable assets you can have for your marketing strategy since email is used by almost . . . keep reading

How To Create a Pinterest Business Account

With Pinterest business accounts, it's now possible to use Pinterest as a business and, if you want, convert your personal account to a business account. The process is only a few steps, but you should have . . . keep reading

12 Steps to Succeed at Today's Small Business Internet Marketing

An overview of Internet marketing for small and medium businesses, or for anyone learning Internet marketing. Today's Internet marketing involves planning for social, mobile, and Web marketing. . . . keep reading

Sample Customer Survey to Learn What Forms of Communication Your Customers Use and Want

Your marketing plan should focus on just a few forms of communication with customers, even one, if possible. Why? Unless you have a staff or funds available to hire services, you're not likely to become really good at a lot of different customer communications, after all you've got a business to run! Businesses who change their focus for customer well. . . . keep reading

Mobile iPhone, iPad, Android, and HTML5 eCommerce: MobiCart

With the launch this month of MobiCart's ecommerce platform for Android devices, MobiCart provides app developers and business owners with sufficient technical expertise the ability to develop and launch complete ecommerce solutions for iOS Apple devices and Android. . . . keep reading

Creating and Changing a Facebook Page Name and Username

Facebook Pages for businesses, organizations, places, and brands use both a Page Name and a Username. The bobology Facebook Page is shown above as an example of a page in which the Facebook Username has been "claimed." Claiming a username changes a temporary URL (for Uniform Resource Locator) to a permanent one which can be used to brand your page, . . . keep reading

10 Tips for Choosing a Domain Name for Your Web Site

Since the domain name is what you will use to promote your business, in your email address, on any printed marketing materials, or on other promotional items, you should check the domain name you want to use to make sure it is available for your business. . . . keep reading

Offline to Online Marketing: Getting the Best of Both
Bob Cohen

Without an online presence in social media and business profiles, your offline marketing may not pay off. Here are two personal examples of how it can lead to business . . . keep reading